One of the main goals of marketing is to be as efficient when passing your message. This maximizes your revenue and elevates your brand’s awareness. But sometimes, spending hours optimizing your PPC campaigns and identifying the right keywords can produce less than satisfactory results. 

This is why it’s important to invest in the right PPC, email campaign, lead generation, and social media marketing automation tools and solutions that improve your processes.

Marketing automation refers to the process of leveraging technology to automate and optimize marketing tasks. The main aim of automating your marketing efforts is to allow you to spend your time and effort on other important tasks while also being efficient with your marketing. 

According to a report by Oracle, companies that used marketing automation and lead generation tools saw their leads quantity rise by 80%. Not only that, but the net spending on PPC and marketing automation solutions is expected to grow by $4.4 million in 2020 to a staggering $14.1 million by 2030. 

Companies are seeing the value of investing in PPC and marketing automation products and services. 

But with an endless sea of options today, finding a solution provider that fits your organizational needs can take a lot of time and effort. 

Fortunately, we’ve reviewed and tested a ton of them so that you don’t have to. Here are the top marketing automation tools and PPC providers that you should consider for your campaign. 

Top Marketing Automation and PPC Providers

Fishbat

It’s common for businesses to struggle with time-consuming marketing processes such as social media, website, SEO, and paid search strategies. 

Such inefficiencies can lead to wasted time and resources, which can be costly when examined from an opportunity and optimization standpoint. 

Fishbat is a digital marketing agency that can help you with all that. In fact, they are a marketing company that offers all related solutions under one roof. 

Fishbat offers a comprehensive solution to streamline PPC campaign management and reporting through their advanced platform.

They automate the entire process, from data integration to report generation, saving marketers valuable time and effort. With Fishbat, users can seamlessly integrate data from various sources such as Google Ads, Facebook Insights, Microsoft Ads, and more, eliminating the need for manual data collection and consolidation.

Other services offered by Fishbat include: 

• Brand strategy
• Marketing strategy which involves audience creation and competition analysis
• Increased web traffic 
• Social media automation, including influencer and user-generated content.
• UX & Interactive solutions, which include web design and analytics tracking
• Paid search ad creation and automation

Fishbat offers many automation solutions designed to help you optimize your processes so you can sit back and focus on other aspects of your business.

Delante

SEO is not a one-time event. Of course, to get to the top of SERPs and stay there, you’ll need a combination of repetitive actions to attract more prospects and drive long-term growth. 

This is why you’ll need more help automating traffic flow to your site. This is where a top SEO automation agency like Delante comes into play. 

Delante is an international SEO/SEM agency based in Poland. This agency focuses on helping its clients achieve goals concerning SEO strategies that are tailored to the client’s individual needs. 

They have a holistic approach to SEO, which means they can tailor and reshape it to bring you the best results. Some of the services they offer include:

• SEM Services including Google Ads, Google Ads audit, and Google shopping
• SEO services which include e-commerce SEO, technical SEO, local SEO, long tail, and consulting
• Content marketing services
• UX, CR, CX audit services
• Web indexing services

Delante will help you focus on attracting relevant visitors who are genuinely interested in your products or services. Visit Delante to learn how to grow your traffic and automate your SEO.

Ireland Website Design

Are you an eCommerce business with a new website and no experience in the online marketing world? Or you’re a mid-sized organization looking to outsource some of your marketing functions to allow you to focus on other core business areas.

Either way, you’ll need help building your online visibility. This will be done through your website, advertising, email, and social media channels. 

Let the real pros take care of your marketing. Ireland Web Design is one of the best marketing agencies that will give you that professional look and feel.

Ireland Website Design is a full-service digital agency based in Ireland. They’ve been helping businesses grow their online presence since 2010.

Here’s a glimpse of other marketing functions that Ireland Website Design can do for you:

• Strategy and consulting include brand, marketing, and content strategy and consulting. 
• UI/ UX user experience for brochure, e-commerce, membership, e-learning and booking website  
• Branding and other related services, such as logo design, photography, videography, and virtual tour 
• eCommerce web development
• Digital marketing – SEO, Google Ads, social ads, email marketing, 
• Web design and software development

Are you ready to take your ecommerce business to the next level? Visit Ireland Website Design to learn more about these services and how they can streamline your marketing. 

Brandignity Digital Marketing Agency

Only a handful of marketing agencies leverage data insights to boost sales by converting web visitors into leads. Brandignity Digital Marketing Agency is one of the best agencies that does this efficiently.

If you’re looking to streamline your marketing and have a few processes automated, Brandignity is your brand. And how are they able to achieve this?

Email marketing. 

Email marketing is one of the most powerful ways of communicating online. It can be automated and leveraged to find leads that translate to sales.

But what makes Brandignity Digital Marketing Agency a top agency worth considering? This Florida-based company has a ton of experience operating in this market. This gives them unique insights which make them knowledgeable and rare.

In addition to marketing automation, Brandignity Digital Marketing Agency can also improve your marketing with the following services: 

• Search Engine Optimization (SEO), which also includes local SEO
• Branding and design
• Consulting
• Pay Per Click ad services
• Content writing services 
• Social media marketing services
• Mobile app development and marketing services
• Reputation management

Brandignity Digital Marketing starts by performing a free website audit and analysis for you. If you’re looking for such services, visit their website to learn more about them.

yellowHEAD

As we advance our technology, our usage of artificial intelligence will only grow. We’ve seen various industries like the automotive finance, healthcare, and manufacturing industries leverage the power of AI. 

But did you know there’s a brand that harnesses the power of AI to deliver automated and streamlined marketing solutions?

yellowHEAD is an award-winning marketing agency that uses AI to offer high-quality marketing services to its clients. With offices in New York and across Europe, this agency has garnered over 12 million annual app installs and a 27% average return in annual website revenue. 

This brand has over a decade’s worth of experience operating in the marketing industry, making them the perfect fit for your next marketing campaign. 

In addition to Search Engine Optimization, this agency can also do the following for you:

• Create and facilitate user-generated content ads of all types 
• Attract new customers through their paid user acquisition (PUA) expertise 
• App Store Optimization (ASO)

yellowHEAD boasts an impressive roster of big-name clients such as Tinder, the Dolby brand, and Airbnb. Head over to yellowHEAD’s website and see firsthand the difference they can make for your brand.

AdSpace

Stepping into the world of digital marketing is like setting sail on an exciting voyage. Every twist and turn presents new opportunities and obstacles, but brands may struggle to make an impact without the right expertise.

This is where a trusted partner becomes essential for companies looking to thrive in the marketing arena. Adspace offers a comprehensive suite of advertising solutions for businesses seeking to maximize their online presence.

Through paid advertising, Adspace ensures targeted visibility across diverse digital channels. Their programmatic advertising utilizes cutting-edge technology to target audiences, enhancing campaign performance. Additionally, their content and creative services elevate brand storytelling, captivating audiences and driving engagement.

They specialize in various essential services crafted to amplify your brand’s online presence and connect with your target audience. These creative solutions include:

• Expertly crafted visuals
• Compelling copy
• Influencer collaborations
• Engaging email campaigns
• Captivating video production
• Web design & development

These efforts are all directed toward effectively connecting with brand audiences. Committed to innovation and prioritizing client needs, Adspace is a dependable ally for brands striving to thrive in the digital realm.

Head over to the official AdSpace website to read more about this agency’s solutions and how they can streamline your marketing.

SocialBee

SocialBee is an AI-powered social media management tool. Seamlessly integrated into the day-to-day operations, SocialBee empowers its users to effortlessly curate, schedule, and assess content across diverse platforms.

With SocialBee, users can streamline their social media presence, covering everything from content generation to scheduling, ensuring a consistent level of engagement and expansion. Through SocialBee, users can leverage intelligent automation to optimize posting schedules, target their desired audience, and enhance their brand visibility effortlessly.

Customers can access comprehensive analytics through SocialBee to gain valuable insights into their social media performance, enabling them to refine their strategies and enhance their impact. Whether launching a startup or running an established enterprise, SocialBee provides users with the necessary tools and insights to excel in the digital sphere.

Ready to take your social media presence to the next level? Visit SocialBee to find out more about their services and how they can elevate your social media marketing.

Callbox Lead Management Solutions

Business-to-business (B2B) sales activities have become more common today. They are characterized by complex buying cycles, data-driven decisions, and personalization at scale. 

Because of this, brands operating in this niche need to find marketing solutions tailored to the nature of operations in the B2B industry. Streamlined and automated marketing services allow B2B companies to reach the right audience with the right message at the right time,

Callbox is one of the leading agencies offering B2B marketing and sales support services for brands operating in various regions, including Singapore and APAC. They can amplify your online presence, allowing you to reach wider audiences and engage with new clients.

But that’s not all they can do. Here’s what Callbox can do for you:

• Targeted Lead Generation – through a  multi-channel approach that uses email, social media, and live calls
• Appointment setting
• Leveraging data with AI analytics to find the most relevant B2B prospects

Some of Callbox’s previous clients in its 15 years of operations include Microsoft, Acer, Intel, and HP. Visit their website today and find out how Callbox can streamline and automate your marketing.

TheOptimizer

It’s standard and common for marketing teams today to have multiple ad accounts. That’s because of the many campaigns across different platforms and channels, each requiring a separate ad account.

However, managing them all can be overwhelming and time-consuming. Keeping track of a business’s many ad accounts, especially large ones, requires meticulous organization. 

That’s why we recommend TheOptimizer as your solution to managing all your ad accounts under one single platform.

TheOptimizer is a powerful tool that integrates with your traffic sources to analyze all the necessary metrics in one central dashboard. With it, you can generate reports, analyze your campaigns, and share this data with your colleagues and clients.

But that’s only part of what TheOptimizer can do. With this tool, you can:

• Streamline your campaigns with an automation rules engine
• Get accurate insights and data from centralized reporting from all your traffic sources
• Get real-time notifications on your preferred platform
• Collaborate with fellow team members 
• Streamline your campaigns with simplified upload processes, saving you time

TheOptimizer’s flexible pricing plans start at $199 per month and go up to $699 per month, depending on your needs. Head over to TheOptimizer’s official webpage to learn more about streamlining your ads by managing them under one platform. 

Final Words: Summary of the Top Marketing Automation and PPC Providers 

The article above highlights the top marketing automation solution providers and pay-per-click agencies. 

For quick reference, here’s a brief breakdown of the top marketing agencies that offer automation and PPC services:

• Fishbat is an excellent agency for organizations looking for PPC solutions.

• Delante comes in high recommendation for businesses looking for SEO/SEM solutions.

• Ireland Website Design is a full-service digital marketing agency committed to helping online businesses based in Ireland.

• Brandignity Digital Marketing leverages data insights to boost sales by converting web visitors into leads. They also offer highly automated and efficient email marketing solutions.

• yellowHEAD is a marketing agency that leverages AI and data to offer streamlined and automated marketing services.

• SocialBee and AdSpace are experienced full-service web design and digital marketing agencies committed to helping online businesses with their social media channels and marketing ads.

• Callbox Lead Management Solutions is a marketing agency focusing on delivering marketing solutions for companies in the B2B niche.

• Finally, Optimizer is a powerful tool businesses use to manage all their ad accounts under one platform.

Ready to explore solutions offered by these top agencies? 

Visit their websites to learn more!

Cover: Photo by Jose Francisco Fernandez Saura: https://www.pexels.com/photo/street-lights-802024/