Are you looking for ways to expand your e-commerce business?

If your e-commerce store is experiencing a steady customer base with a positive cash flow, then you are due for an expansion.

Surveys show that around 2.71 billion people will be shopping online by the end of 2024. Such outliers only confirm that expanding your e-commerce business is a step in the right direction. 

Here are five steps you should consider to expand and grow your e-commerce business effectively:

1. Focus on web optimization first.

Is your website ready to handle increased traffic? If thousands of people visit your website, what will they say about it? Will they take your desired action? Or will slow loading speeds limit your ability to convert visitors into customers?

You won’t be able to convert anyone if your website isn’t optimized properly. 

For instance, did you know that typos can deter potential customers from your store? Although it’s rare, it happens because such costly mistakes often come off as unprofessional and amateur.   

This is why we recommend optimizing your store for increased traffic and for search engines. This first step is critical, and if you skip it you’ll just be wasting a ton of resources on marketing. 

2. Link all of your social profiles for increased engagement

If you want to expand your e-commerce business, free engagement across online and social media platforms should be your priority. 

E-commerce stores thrive on word of mouth, which these days are increasingly reliant on what other people are saying about your brand on social media platforms. Using these platforms to share your content is a great way to build trust, which ultimately leads to increased traffic and conversions. 

3. On page SEO

On-page SEO is perhaps the most important aspect of web optimization in e-commerce. 

Your website will appear on Google and other search engines when a potential customer looks you up. For this reason, you’ll need to rethink how your home page, landing page, and service pages look to give your site the best chance of attracting and retaining more customers.

The truth is, you can do on-page SEO on your own and avoid paying for anything in the process. But because it’s time-consuming and requires a lot of intentional effort, you’re better off paying someone or a company to do this for you professionally. 

4. Capture emails and take advantage of email marketing.

Emails are one of the most used communication channels among both businesses and consumers. 

If you want to expand your e-commerce business, you’ll have to embrace e-commerce email marketing (assuming you haven’t already).

Email marketing allows you to build a loyal customer base, which is vital for sustained growth. So, how do you capture emails and take advantage of email marketing?

You start by crafting compelling opt-in forms that encourage visitors to share their email addresses. You also offer sign-up incentives, integrate with an email marketing platform, and segment your audience. 

However, we recommend working with professionals who understand email marketing to allow you to focus more on your core business offerings, as discussed below. 

5. Work with professional companies and reputable solution providers

While expanding your business is exciting, it’s vital to prioritize your well-being. Burnouts are real and can seriously deter you from accomplishing your business goals. 

That’s why we recommend delegating tasks and other responsibilities to professionals with experience and understanding of e-commerce business expansion. 

Here are the best companies and solution providers that will help you expand your e-commerce business.

Companies and Solution Providers That Can Help You Expand Your E-commerce Business

1. Softuvo Solutions 

Many e-commerce businesses, especially those just starting out, experience niche challenges, including outdated tech, lack of digital expertise, and ineffective strategies. Such challenges make it difficult for e-commerce businesses to survive, let alone expand. 

But Softuvo is a tech-based solutions provider that offers a wide range of services to help e-commerce leapfrog such hurdles. 

Softuvo is a reputable Indian-based solutions provider known for its e-commerce-friendly solutions. Here’s what they can help you expand your e-commerce business:

• They’ll do everything for you in the web development process. Softuvo creates custom web solutions, including e-commerce-based solutions using technologies such as Python, PHP, and JavaScript. This also includes designing your store to fit visually stunning and intuitive interfaces. 

• Softuvo will also help you hire developers for your project, as they have a database of dedicated developers, which they’ve been building for almost a decade now. 

• They’ll help you craft the most effective digital marketing strategies that take into account marketing tools such as social media, PPC, and content marketing. 

• Softuvo will give you IT consulting services, which come in handy for newer e-commerce stores looking to forge their way in their respective industries. 

What sets Softuvo apart is its commitment to service delivery. With over 500 successful projects, 300+ satisfied clients, and a dynamic team of 100+ skilled professionals, Softuvo’s impressive track record reflects its commitment to excellence and client satisfaction. 

For more information, visit Softuvo’s easy-to-navigate website – and while you’re at it check out their impressive portfolio. 

2. BTODigital

If your e-commerce store caters to a global audience, especially a Spanish one, you’ll be hard-pressed to find a better, more reputable, and experienced digital marketing agency than BTO Digital.

BTODigital is a Colombian digital marketing agency that offers a variety of services to businesses, including inbound marketing, content creation, SEO, social media marketing, and e-commerce. They use artificial intelligence to inform their marketing strategies.

Finding a reputable company that puts your interests first and is genuinely interested in helping you grow is challenging. However, BTO is a digital marketing agency that offers solutions designed to help businesses facing challenges in the digital marketing space. 

Outdated marketing strategies and lack of digital expertise are some of the major problems that e-commerce businesses face when pushing for expansion. However, BTO offers solutions that address these issues.

For instance, they use AI to deliver high-quality CRM, marketing, and other business solutions. 

But, it doesn’t stop there. This is how they can help you:

• Content creation: They can help you develop high-quality content, such as blog posts, articles, or social media content, that will attract and engage customers interested in your products or services.

• SEO (Search Engine Optimization): They can help you improve your website ranking in search results, leading to better online visibility and attracting more organic traffic.

• Social media marketing: They can help you build a strategic social media presence that allows you to connect with target audiences on the platforms they use most.

• E-commerce solutions: They can provide support for your online store, including optimizing product pages, managing online advertising, and streamlining the buying process, ultimately helping you boost sales.

Visit BTO’s official webpage to find out more about their services and pricing models.

3. ProtonBits

If you’re an e-commerce business, you know how challenging it can be to find a fintech and financial software development company. 

Fintech solution providers are important for a bunch of reasons, including enhancing your payment solutions, helping with financial management, offering credit and financing options, and preventing fraud.

If you’ve been looking for such a company in your quest for expansion, consider ProtonBits.  

ProtonBits is a leading FinTech and financial software development company that specializes in innovative solutions for the banking, insurance, investment, and lending sectors.

ProtonBits tackles those challenges mentioned above, thanks to their skilled professionals who have a deep understanding of the financial world as it pertains to e-commerce businesses.

This is how ProtonBits can help your e-commerce business:

• Custom Software Development: They create financial software solutions tailored to your specific needs, such as secure payment gateways, fraud detection systems, and inventory management tools.

• Mobile App Development: They develop secure and user-friendly mobile apps for your e-commerce platform.

• Cloud Computing: They offer cloud-based solutions for scalability, security, and remote accessibility of your financial data.

• Design and Engineering: Their team creates visually appealing and intuitive interfaces for your e-commerce financial tools, enhancing the user experience for both customers and your internal teams.

• QA and Software Testing: They ensure the quality and security of your financial software through rigorous testing procedures.

ProtonBits has more than a decade of experience providing financial and fintech software development solutions. 

If you’re ready to transform your financial operations, visit ProtonBit’s website to learn more about their services and how they best fit you.

4. LeverX

Although SAP technologies are commonly used today, many organizations still face unique challenges regarding expertise to properly configure and customize SAP for their specific needs. Add that with data migration issues and you have companies losing a lot of money on inefficiencies. 

LeverX is a globally recognized tech consulting firm that specializes in SAP consultancy and related solutions. The company was founded in 2003, and since then, they’ve garnered expertise and experience that has seen them work on 950+ successful projects, open 14 offices in over 9 countries and oversee the hiring of more than 500 SAP-certified experts. 

As an ecommerce business here, how LeverX can help you grow and expand your business:

• SAP Implementation and Customization: LeverX provides tailored SAP implementation and customization services to ensure that the technology aligns perfectly with your business needs, even as you grow and expand. 

• Data Migration Solutions: LeverX offers data migration solutions that will allow you to seamlessly transfer your data even as you expand your business. 

• SAP Support and Maintenance: LeverX provides ongoing support and maintenance services to ensure your SAP systems operate at peak performance.

• SAP Training and Consulting: Your team can benefit from extensive training that will cater to your expansion needs 

LeverX has partnered with SAP, Amazon, Microsoft, and Google, just to mention a few. They would like to work with you to grow your ecommerce business. Visit LeverX’s official website to learn more about their services or their portfolio and accomplished projects. 

5. Watermark Design

Does your online store run on WordPress?

What’s great about WordPress is that you don’t need a lot of coding knowledge to create and manage your site. However, there are situations that will require you to partner up with an experienced and technically competent WordPress expert, like when you are trying to expand your site or, in this case, your store.

Watermark Design is a web design company located in Minnesota that offers many services designed to help businesses establish a strong online presence. It was founded in 2011 by Mark Haugstad. 

This company prioritizes making user-friendly and visually appealing websites built on the WordPress platform. 

If your store runs on WordPress, Watermark Design is just the sort of company that you’ll need to help you expand your business. 

Here’s how they can help you:

• Boost Your Visibility: They’ll optimize your website’s content and structure to improve your ranking in search engine results pages (SERPs).

• Create a User-Friendly Experience: Watermark Design understands the importance of a user-friendly website and can help you create a user-friendly store experience that is in line with business expansion. 

• Maintain a Secure and Up-to-Date Website: Watermark Design offers website maintenance services, including regular updates to plugins and themes, security checks, and content revisions.

• Optimize Your E-commerce Store: Watermark Design can identify any potential issues hindering your sales and offers you solutions to optimize your store for peak performance.

• Build a Cohesive Brand Identity: They can create visually appealing logos, brochures, and other marketing materials that will establish a strong and recognizable brand identity for your business.

With over ten years of experience, Watermark has the experience to help you expand your business. Visit Watermark here and experience firsthand why many people love and prefer their web design services.

6. SmartData Collective

We can all agree that data is paramount to e-commerce success, let alone business expansion. 

However, many businesses struggle with fragmented data, often trapped in isolated departments or systems. This phenomenon is known as siloed data.

SmartDataCollective understands the unique challenges e-commerce businesses face with siloed data. Unlike traditional data management solutions, SmartDataCollective goes beyond simply “crunching numbers.” 

They’re a passionate team of data enthusiasts driven by the power of meaningful insights. They believe that data when harnessed effectively, can unlock the answer to many of e-commerce’s most pressing problems.

Here’s how SmartData Collective can help your business expand:

• Data Unification – This allows e-commerce you to understand the “why” behind the numbers, which is great for delivering actionable insights. 

• Community-Driven Knowledge Sharing – This collaborative environment empowers businesses to learn from each other and stay ahead of the curve.

• Data Passion Translated into Actionable Strategies – They equip e-commerce businesses with the expertise and guidance needed to derive valuable insights from their unified data, leading to improved customer experiences and optimized marketing campaigns.

Visit SmartData Collection to gain first-hand access to big data and analytics that could help your business expansion campaign. 

7. eStore Factory

Estorefactory is an Amazon seller consulting agency that offers a variety of services to help sellers increase their sales.

E-commerce businesses often struggle with maximizing visibility, optimizing listings, managing advertising campaigns, and maintaining consistent sales growth. Without expert guidance, these challenges can lead to suboptimal performance and lost revenue.

Estore Factory offers solutions that address and solve these unique problems, creating the ideal environment for expansion and growth. Here’s how they can help your e-commerce store grow:

• Listing Optimization – They can help you narrow and focus keyword-rich titles, compelling product descriptions, and high-quality images to ensure your products stand out.

• Advertising Management – They offer PPC campaign management that boosts product visibility and drives sales. 

• Account Management
  
• Enhanced Brand Content 

In one case study, this agency helped a supplement brand increase its pay-per-click sales by 1,800%. They can help you too. 

Visit eStore Factory for this and more solutions that will help your business grow. 

8. Jay Made

If you are looking for a freelance creative to help you design a Squarespace website for your e-commerce business, JayMade may be a good option. 

JayMade is a freelance creative based in Chattanooga, Tennessee. He specializes in Squarespace web design. He also offers services, including web design, SEO, and consultations. 

He can help your e-commerce business grow by creating custom Squarespace websites that are mobile-friendly and SEO-optimized. He also offers consultations to help businesses get started.

Check out his impressive portfolio here, or schedule a consultation with him to ask questions, tell him your store needs, or even get solutions to a few problems. 

9. Back9 Creative Studio

There’s a lot that goes into expanding your e-commerce business. Many entrepreneurs often have ideas but lack the ability to pull off impressive designs and execute them. 

Besides, expanding our store digitally can be too much work, often leaving you frustrated and always chasing time.

Back9 Creative is a digital marketing agency located in Invercargill, New Zealand. They offer a variety of services, including web design, SEO, and social media marketing.

Back9 offers a variety of services that can help e-commerce stores expand and grow, including:

• Search Engine Optimization (SEO) to improve the visibility of the e-commerce store in search engine results pages.

• Google Ads to help the e-commerce store reach a wider audience through targeted online advertising.

• Social Media Ads – to target potential customers on social media platforms.

• Custom Web Design to create a user-friendly and conversion-optimized website for the e-commerce store.

Back9’s whole service offering is hinged on the I.D.E.A. Framework. This framework stands for:

• Imagine your possibilities

• Design data-driven strategies, 

• Execute flawless campaigns and 

• Amplify your brand reach and results.

One of the reasons why Back9 stands out from other digital marketing agencies is its unique creative appeal and its attention to detail. Their website is visually appealing, all while being easy to navigate.

Let them help you connect with your target audience and tell your story well, even as you expand your store. Visit Back9’s website to find out more.

10. Landofcoder

Magento is a powerful software platform that allows businesses to create professional online stores. 

Who uses Magento? Businesses of all sizes, from startups to large corporations, use Magento. It’s a popular choice for those who need a powerful and adaptable online store.

If your store runs on this platform and expanding it is on top of your business goals, you’ll need a partner with the technical competence and experience to help you achieve this.

Landofcoder is a leading provider of Magento extensions and e-commerce solutions. Established in 2009, their web development and e-commerce solutions specialize in helping businesses experience digital growth.

Here’s how Landofcoder can help you expand your store: 

• They can create custom Magento themes and extensions. Your store’s user experience is pivotal to increased engagement and conversions. Landofcoder offers solutions that do just that.

• Landofcoder offers ongoing maintenance and support to ensure your Magneto store remains secure and bug-free while operating at peak performance.

• They create custom data-driven marketing strategies, including SEO optimization, social media marketing, and email campaigns. This drives targeted traffic to your store and boosts sales.

Landofcoder’s commitment to quality is reflected in their 10+ years of experience with over 20,000 satisfied customers. 

They would love to work with you too. Expand your Magento store with Landofcoder. Visit their website to explore these and more solutions. 

In Conclusion, These are the Best Companies That’ll Help You Forge Immaculate Strategies For Expanding Your E-Commerce Business

Growing an e-commerce business takes time.

But with the right strategies and business partners in place, you can significantly reduce the time it takes for business expansion and growth. 

We’ve highlighted a few strategies that are incredibly useful in e-commerce business expansion, including prioritizing web optimization, effectively building and linking your socials, focusing on on-page SEO, capturing emails, and making use of them to build a loyal customer base.

However, because all this requires some form of technical expertise, we recommend partnering with credible and experienced solution providers to save you time while allowing you to focus on your core business offering.

Here’s a quick recap of the best companies and solution providers that’ll help you grow your e-commerce business: 

• Softuvo Solutions is an India-based company that bridges the gap between technical expertise and limited strategic output by offering elite IT consulting, web development, digital marketing, and outsourcing services. 

• BTO Digital is a Colombian digital marketing agency that uses AI to deliver marketing solutions for businesses, including SEO, social media marketing, and e-commerce. They are a good fit for international e-commerce stores, especially those targeting Spanish speakers.

• ProtonBits is a FinTech and financial software development company with over a decade of experience. They create custom solutions for e-commerce businesses, including secure payment gateways, mobile apps, and cloud-based financial management tools.

• http://leverx.com

• If your online store runs on WordPress and you’re looking to expand, Watermark Design offers web design, website optimization, user experience improvements, and branding expertise to help you grow your e-commerce business.

• SmartDataCollective uses big data and analytics to unify your information, thanks to a collaborative environment that leads to powerful insights for informed decision-making.

• eStore Factory offers solutions geared towards listing optimization, advertising, and brand building, among other online marketplace solutions. 

• E-commerce businesses looking for a Squarespace website can benefit from JayMade’s expertise. A Chattanooga-based freelance creative, JayMade specializes in delivering mobile-friendly, SEO-optimized Squarespace websites that drive growth and offers consultations to help businesses get started.

• Back9, a New Zealand digital marketing agency, uses the IDEA Framework (Imagine, Design, Execute, Amplify) to craft data-driven SEO, social media, and web design solutions to streamline your growth.

• Landofcoder is a leading Magento solutions provider with decades of experience in this niche. They offer custom themes, extensions, marketing strategies, and ongoing support to help you expand your e-commerce business. 

Cover Photo by PhotoMIX Company: https://www.pexels.com/photo/person-using-black-and-white-smartphone-and-holding-blue-card-230544/