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Google Looker: Google Cloud Business intelligence

By Steven, on October 19, 2022, updated on July 10, 2023 - 3 min read

Google has announced the launch of Looker, a new business intelligence tool that will replace Data Studio. With this tool Google is ushering in a new era in business intelligence, making it easier than ever for companies to understand data and make better decisions.

This initiative marks Google’s intention to unify its BI tools and provide a more complete solution to its customers.

What is Google Looker? How can it help you? You’ll find out by reading on…

What is Google Looker and what does it do?

Looker is a business intelligence platform acquired by Google in June 2019.

The tool allows users to create custom dashboards and reports to help them make better decisions based on data. As a result, it gives you a consistent and reliable picture of what’s going on in your business.

looker studio dashboard report

Specifically, with Google Looker, you can:

  • Bring all your data together in one place;
  • Get clear information on all your data;
  • Make better decisions;
  • Create custom applications based on specific business needs through the API.

So you can see that this new tool can really make your business data analysis easier.

Why is Google launching Looker?

Google is launching Looker to provide businesses with a more comprehensive solution for understanding their data. The American company believes that by unifying its BI tools, the platform will be able to better meet the needs of its customers.

Looker is the result of Google’s desire to simplify and unify its tools. But how exactly can this new tool help your business?

How can Google Looker help my business?

Google Looker can help your business in many ways. For example, it can allow you to:

  • Understand what’s going on in your business: By understanding your data, you can stay ahead of your competitors and make better decisions.
  • Grow your business: With Google Looker, you can get insights from your data that can help you grow your business.
  • Save time and money: Google Looker can save you time and money by helping you understand your data and make better decisions.

Interested in trying Google Looker for your business? Then let’s take a look at how.

Also read : What Do You Need to Know When Buying Data?

How do I get started with Google Looker?

looker google cloud

If you want to use Google Looker for your business, all you need to do is :

  • Create a Google Cloud account.
  • Activate the Google Looker API.

This can easily be done from the Google Cloud Console.

Once your account is set up you can enjoy the many benefits that Google Looker has to offer.

Benefits of using Google Looker for business intelligence

Using Google Looker for business intelligence has many advantages:

It’s easy to use:

  • Google Looker is easy to use, even for people who are not familiar with data analysis.
  • It’s cloud-based: Google Looker is a cloud-based platform, which means you can access it from anywhere.
  • The tool is scalable: Google Looker is scalable, so it can adapt to your needs as your business grows.
  • It integrates with Google Cloud: Google Looker integrates with Google Cloud, so you can get the most out of your data.
  • It’s comprehensive: Google Looker provides a complete solution for understanding data.

Can’t imagine what this platform could do for your business? Then let’s take a look at some concrete examples.

Examples of how companies can use Google Looker to improve their operations

Google Looker can help all kinds of businesses improve their operations. Here are some examples:

  • A retailer can use Google Looker to understand customer behavior and make better inventory decisions.
  • A food and beverage company can use Google Looker to track production and optimize processes.
  • A financial services company can use Google Looker to monitor fraud and compliance.

So you can see that Google Looker is a powerful tool that can help your business in many ways.

They can for example the Looker’s platform for embedded analytics.

Looker’s position in Google Cloud in a nutshell…

As you can see, Google launched Looker to provide businesses with a more comprehensive solution that makes it easier to understand their data. This makes Google Looker the perfect solution to help companies better understand their KPIs, grow their business and save time and money.

  • Google Looker is a powerful tool that can help your business in many ways.
  • Google Looker is a cloud-based platform, which means you can access it from anywhere.
  • It integrates with Google Cloud, allowing you to get the most out of your data.
  • Google Looker offers a complete solution for data understanding.

Steven