How SEO Agencies are Leveraging Voice Search Optimization for Clients

If you’re a business owner, then you know it’s a dog-eat-dog world out there in the e-commerce industry. With the market full of different products and services across various niches, it’s pretty hard to stand out among others—unless you know how to leverage voice search optimization.

Sydney’s online community is buzzing with new businesses online, and if you want to keep your head above the rest, then you might want to start applying this SEO method to boost your online presence and generate more traffic to your site.

What is voice search optimization?

Voice search engine optimization refers to the process of optimizing your website to rank higher in the search results whenever users do online research via voice search using smartphones or speakers. It’s fairly different from traditional text-based queries since voice searches tend to be longer and more conversational in tone.

Because of the changing user experience, more and more people are using voice searches whenever they look something up online, so many businesses have incorporated voice search optimization to accommodate users’ needs. From the looks of it, this SEO tactic will only continue to flourish in the years to come, which is why it has become a necessity for many establishments since it promises great potential. 

But if you’re far too busy to handle the SEO aspect of your business, then it’s best to leave it to the hands of your trusted SEO agencies—preferably a firm that’s within your locality so they have a better understanding of your vicinity’s SEO. For example, search engine optimization in Sydney should be focused on that area so you can easily identify your target market and demographic to boost client interaction. From there, the SEO agency will conduct keyword research and determine relevant terms and phrases to analyze how voice search is interpreted.

How do you incorporate voice search optimization for your clients?

SEO agencies are tasked with ensuring that their clients’s goods and services are accessible both in written and spoken language. With that said, here are a few factors they need to consider enhancing to do so:

Prioritize local SEO. We mentioned before how local SEO should be prioritized, and for good reason; many people use voice search within their locality, so if you focus your attention on this aspect, the chances of you ranking higher in search engines will increase.

Use long-tail keywords. Once you determine the relevant terms and phrases using keyword research, you should also use long-tail keywords since these terms have a better conversion rate due to lesser search traffic. In addition to that, longtail keywords are also used more often in voice search in conversation.

Incorporate natural language optimization. One tricky aspect of voice search is the incorporation of natural language. It’s tedious work since it means you have to study the current trends and slang of the language, but once you get the hang of it, you will reap benefits. You should keep in mind that people use different voice search optimization on different devices, so make sure your website can cater to multiple devices; don’t just limit it to smartphones; there are also tablets and other speaker devices that are widely used in the market.

Mobile optimization. Your website should be designed to be mobile-friendly, given how many voice searches are conducted through the said device. Nobody likes a lagging website, so when you’re designing your pages, make sure they will load smoothly and without a hitch, regardless if they’re on a small or big screen. While you’re at it, check your website’s loading speed since it will impact your rankings too.

Schema markup. Providing additional context about your content using schema markup will also do wonders and boost your rankings since it increases the chances of your brand appearing in voice search results.

Utilize smart speakers and voice assistants.

We’re all familiar with Alexa and Google Assistant, which you should too! SEO agencies should leverage these devices through the following:

Optimizing for voice commands. Make sure that the devices cater to common voice commands and terms, but it would do well if you also have content that caters to conversational tones.

Integrating into smart home devices. A lot of people have already adopted smart home devices, so you should capitalize on this chance and explore opportunities to integrate voice search optimization into these devices.

Developing skill sets. Finally, if you want to utilize these two popular voice assistants, then ask your SEO agency if they can develop voice-activated skills that can be used with them.

cover : Photo by Tima Miroshnichenko: https://www.pexels.com/photo/woman-in-gray-jacket-sitting-on-chair-using-macbook-5717263/