How Much Money Can You Make from 1,000 YouTube Shorts Views?
With the explosion of short-form videos on TikTok, YouTube launched Shorts to capitalize on this trend. Initially not monetizable, these bite-sized videos can now generate revenue for creators since early 2023. But concretely, how much money can you earn from 1,000 views?
According to estimates, a content creator can expect to generate around $0,3 for every 1,000 Shorts views. But this is just an approximation and the reality is far more complex…
DebugBar will therefore break down YouTube Shorts monetization for you so you can adopt the best possible strategy and boost your earnings.
YouTube Shorts: The Success of Short Videos
YouTube Shorts are short videos under 60 seconds presented vertically. Simply put, it’s the equivalent of a TikTok video or an Instagram reel but on YouTube.
Launched by YouTube in 2020, this format is growing in popularity because Shorts allow content creators to express themselves creatively and engagingly in a perfectly suited format for mobile content consumption.
However, until recently Shorts had one major flaw: they could not be monetized… To ensure it could compete with rivals, YouTube therefore recently decided to change its policy and agree to monetize these bite-sized videos via its YouTube Partner Program (YPP).
The YouTube Monetization Program Now Applies to Shorts
Until 2023, Shorts creators on YouTube could not directly monetize their content, unlike standard videos. The risk was therefore real for YouTube which could see its users migrate to the competition.
The platform has therefore decided to offer new opportunities to Shorts creators by giving them access to the YouTube monetization program (previously intended solely for traditional YouTube creators).
But how does this program actually work? Well, it’s very simple:
- Eligible creators sign up.
- YouTube shows ads between two Shorts watched by a user and earns money from advertisers for it.
- The advertising revenue generated is then shared between YouTube (55%) and Shorts content creators (45%).
- Revenue is pooled each month. It is then distributed among eligible content creators, proportionally to their share of total monthly Shorts views.
So that’s all well and good, but it doesn’t tell us how much you can earn from 1,000 views… Don’t lose patience, we’ll tell you right away!
What Revenue to Expect from 1,000 YouTube Shorts Views?
On average, a Shorts creator can expect to earn around $0,3 for every 1,000 views. But this amount can actually vary depending on several factors:
- CPM.
- Total number of views.
- Location of your audience.
- Type of ads shown between Shorts.
CPM
The CPM (revenue per thousand views) is the rate YouTube charges advertisers for 1,000 views on a video. The higher this rate, the higher the revenue generated for 1,000 views.
CPM depends on several criteria such as:
- Short performance,
- niche covered (music, gaming, beauty…),
- target audience,
- subject matter,
- etc.
Some very popular niches can generate a CPM of $0,6 per thousand views while others will only reach $0,2 (music or gaming videos for example).
Number of Views
The total number of views accumulated by a Short is a key factor in generated revenue. Even with a low CPM, a very high number of views will allow for interesting income.
Conversely, an excellent CPM won’t be very useful if the Short doesn’t exceed a few thousand views. Aiming for maximum views via content quality, catchy titles and effective promotion is therefore essential.
Audience Country
Advertisers are willing to pay more to target certain markets, especially developed countries. If a Short’s audience is mostly located in the United States or Europe for example, the CPM will be more advantageous.
On the other hand, an audience mainly based in emerging countries will lower potential revenue. Prioritizing the most lucrative advertising markets in terms of revenue can therefore help optimize earnings.
Type of Ads
Finally, not all ads generate the same amount of money. Some video or interactive ad formats are charged at a higher rate to advertisers. The nature of the ads shown when watching a Short will therefore have a direct impact on revenue.
Although creators don’t have control over this, it’s good to keep in mind that not all ad placements are equal in terms of revenue.
Concretely, you’ll understand that 1,000 views will not generate the same amount on your channel as on another creator’s. But to summarize, by reaching this number of views you can expect to earn:
- $0,1 for standard content.
- $0,3 for quality content in a promising niche.
- $0,6 for particularly lucrative niches.
Interested in making money with your content? Let’s take a look at the eligibility requirements.
Eligibility Requirements for Shorts Monetization
To monetize Shorts on YouTube, a creator must meet the following requirements:
- Be accepted into the YouTube Partner Program (YPP) with at least 1,000 subscribers and 10 million Shorts views over the last 90 days.
- Comply with YouTube’s community guidelines and copyright directives.
- Post high-quality Shorts, optimized to generate viewer interest and views.
- Have an active AdSense account linked to the YouTube Studio account.
- Be a resident of a country where creator monetization is available.
By meeting these criteria, any motivated creator can start making money with their Shorts!
Okay, let’s be honest, 1,000 views is great, but why stop there? You might as well try to get as many views as possible to have a shot at ending up in the ranking of the most viewed YouTube Shorts videos of all time.
5 Tips to Boost Your Shorts Revenue
Optimizing your Shorts and content strategy is essential to maximize your YouTube revenue. Here are 5 highly effective techniques to achieve this.
1. Choose Popular Topics
Targeting promising niches and trending topics allows you to produce Shorts that excite viewers.
For a successful YouTube Shorts channel you therefore need to cover a very popular subject, such as:
- a viral trend,
- a fun challenge,
- a cultural phenomenon,
- etc.
Content at the heart of current events and viewer concerns will generate more traffic. This will ultimately translate into higher advertising revenue.
2. Optimize Shorts Quality
Carefully crafted and appealing Shorts, both in terms of content and form, will hold viewers’ attention longer.
It is therefore preferable to:
- film in good conditions,
- offer stable, aesthetically pleasing shots,
- use appropriate video effects,
- use a good music
- structure dynamic editing…
3. Rely on Striking Titles and Thumbnails
A Short’s title and thumbnail image are critical to entice viewers to click and watch the video.
Eye-catching and intriguing elements will prompt more people to view the Short. So don’t hesitate to use wording or visuals optimized for curiosity and clicks!
4. Interact with Your Subscribers Comments
Taking the time to respond to comments and encourage discussions between subscribers helps retain them. An engaged and active audience will generate more views on your upcoming Shorts.
So remember to nurture this proximity to stimulate your subscribers and increase your number of views.
5. Promote Your Shorts
Don’t just rely on your YouTube channel’s organic reach. To maximize your views, share your Shorts on other social networks like Facebook or Instagram. You can also include clickable links to your website or profile to extend the experience.
By carefully applying these 5 tips, you’ll maximize your chances of generating substantial revenue through your YouTube Shorts! The key words: quality and engagement.
How Much Money Can You Earn from 1,000 YouTube Shorts Views: Let’s Summarize
In summary, YouTube now allows creators to monetize their Shorts channel by sharing ad revenue. Earnings depend on multiple factors and revolve around $0,3 for every 1,000 views. Optimizing your content and strategy is key to boosting your Shorts revenue.
- YouTube Shorts are short form videos.
- The YouTube Partner Program now allows Shorts monetization.
- Revenue comes from ads shown within Shorts.
- Several elements influence earnings per view.
- On average, expect $0,3 for every 1,000 views.
- Tips to maximize revenue: promising topics, quality, promotion, etc.