Product Page SEO Best Practices for Ecommerce
Optimizing ecommerce product pages for search engines is one of the most powerful things you can do to boost web traffic and sales. Product page SEO (search engine optimization) is often overlooked in favor of strategies like content marketing—especially if you have a large catalog of products. However, product detail pages (PDPs) are vital because they represent the bottom of the sales funnel: Customers who are looking at a product page are generally ready to buy! When thinking about search engine optimization for product pages, keep in mind that everything you do must provide a great user experience (UX) as well as make the page easy for search engines to read and display. A search-engine-first strategy won’t work in today’s ecommerce environment and will hurt your conversion rates even if your pages do manage to rank. The good news is that product pages that are easy for customers to navigate…