Market Segmentation
Personalized content is the key to attract customers. The more you target specific people with specific interests, the more your business benefits. Your products and services cater to specific people, not to everyone. Your brand can’t appeal to everyone. It appeals to people who need, appreciate, and want what your company offers : your consumer’s profile. The market of potential customers is segmented, divided into categories and subcategories. How can your marketing campaign reach the people who will love your brand? The latest secret on the block is out. It’s called market segmentation. What is market segmentation? This term means that your company will divide its target audience into smaller categories. For example, people of all ages might enjoy your brand or sevice, but the difference in age is crucial. Older consumers have different tastes and needs than teenagers. The market segmentation strategy allows you to identify these age…