Digital Marketing - Page 4

Your Google my business page (now Google Business Profile) is a showcase that contributes to the good reputation of your company. It is therefore necessary to optimize it in order to improve your online presence. To do this, it is recommended to fill in your GMB profile completely. A well-filled Google Business profile (GBP) has a better chance of benefiting from a good local referencing. Among the elements to provide are photos. These have the ability to improve your Google ranking and attract clients. The ideal would be to make good management of your photos on Google my business. Find out how to do it. The importance of photos with Google business profile Various visual features are available to help enrich your listing on Google My Business. On your GBP profile, you can upload photos of your business. You can also upload videos. Pictures on…

Email is a key element of business communication. It allows you to directly reach your target and develop a successful marketing strategy. But if you don’t know the recipient’s email address it can be complicated… Fortunately, there are solutions. Looking for someone’s email? You want to get a list of…

Google Business Profile (formerly Google My Business) is a very useful tool to manage the online presence of your company. But for more efficiency it can be interesting to link your Google My business account with your website. Don’t worry, thanks to the extensions it’s a piece…

Google My Business is a tool that helps you to improve the visibility and online reputation of your company. Setting up a GMB listing for your establishment optimizes your local SEO. For a variety of reasons – multiple negative reviews that can’t be removed, changes to your account that have…

You have just bought a business and you want to create a Google Business profile listing to improve its local referencing. But, when you create your business listing, you notice that it already has an owner. It may be the previous manager of the business that was transferred to you…

According to SEO Expert Brad, 46% of Google searches are for a local business.Location-based search is becoming more and more important and the trend is not going to stop.The online visibility of a local business now goes through Google Business profile (formerly Google My Business). This free local referencing service…

Creating a good, readable, and rich in facts essay has never been an easy task. Moreover, your academic assignment might turn out to be a true challenge if you need to write on marketing topics. So, what should you do if you need to compose an essay on the functioning…

Alt+Tab is a keyboard shortcut allowing to switch between all the open windows in Microsoft Windows, Mac OS and other OS (operating systems). You can use this shortcut by pressing the ALT key and the TAB key at the same time (press the ALT key first). Also read :…

You are here because you have heard of a web analytics tool called Matomo Analytics. Maybe you’re looking for an alternative to Google Analytics, the most used solution in the world, currently under attack by the RGPD (General Data Protection Regulation). Let’s discover together this solution: its history, for what,…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

In the world of web browsers, Internet users are familiar with the four main ones: Google Chrome, which dominates the market, followed by Mozilla Firefox, Apple’s Safari, and the former leader Microsoft, which, with Internet Explorer and its replacement Edge, continues to lose users day after day. We can also…

Integrated Marketing Communications, commonly referred to as IMC in the most simplistic words, can be defined as “The marketing approach focused on ensuring every communication or message a brand conveys to the target audience is connected and coherent”. This way, all marketing communications , via traditional media to the…

Digital marketing, also generally referred to as online or internet marketing, is an umbrella term that encompasses every strategy that brands use to promote themselves in the digital world. The landscape of digital marketing has unfolded greatly in the past decade, and now there is a broad spectrum of strategies…

For a long time the duel between (Internet Explorer then) Microsoft Edge vs. Chrome was unequal and largely in favour of Google Chrome. However, since the release of Microsoft Edge Chromium, the card has been redistributed and the match between these two browsers became really serious. You like Chrome and…

Google Chrome and Mozilla Firefox are, without any contest, the two most used web browsers in the world. When it comes the time to choose between one and the other, the duel is quite tight. If Google is very convenient, Firefox cares about your privacy so your choice will depend…

In 2021 Digital Marketing is essential to succeed but it is complex. a lot more than just publishing content and social media advertising. There is a comprehensive thought process behind it and steps that marketers follow to guarantee that all your digital marketing efforts are fruitful. Before digging deep into…

Your browser is the software that allows you to go on the internet. On an Android mobile phone, we generally find Google Chrome basicly set, but it exists many more than that. You have an Android mobile phone and want to know which is the best browser app? Do you…

The first thing that pops up in most people’s minds when they hear the word online marketing is highly possible that it is another fancy word for digital marketing, but this isn’t wholly correct nor false. Digital marketing is an umbrella term that encapsulates a wide range of efforts, and…

Facebook provides tools for developers to improve their websites and applications. One of the most popular free tools they offered is the Open Graph Facebook share debugger, or Open Graph Tags debugger, og tags debugger or even Facebook Share Debugger, because it is used to analyze and view all the…

“Either write something worth reading or do something worth writing, “ said Benjamin Franklin.This inspiring quote applies to your personal life as much as it applies to your business. Including articles and blogs in your marketing strategy can help your website traffic, boost sales, and simply raise brand awareness.Using writing…

A successful marketing strategy includes a specific plan and a detailed execution. While creativity is key, understanding the basics of communications is essential. The targeting positioning tactic means that your business is covering all its bases. This digital plan allows your brand to get the most out of its social…

Have you ever wondered how many advertisements do you see in a single day? On average, a person sees up to 5000 advertisements in a day. The figure covers all kinds of ads, the ones you see on the TV, billboards, or the ones you encounter online. Modern-day marketers divide…

Content marketing is one of the strategic marketing approaches used by businesses to create and distribute value through consistent and compelling content. This strategy will help them retain their target audience and attract more customers, followed by improved profit. A well-planned content marketing strategy will help a business or a…

Geographic segmentation is a popular marketing strategy commonly used by business owners and marketers to group and serve their customers based on their location and preferences. Small businesses with a broad demographic customer base use mostly geographic segmentation. There are several types of marketing segmentation apart from geographical segmentation. Before…

Outbound marketing consists of going to pick up the consumer through marketing and commercial actions to pick him up where he is. It is called “push marketing”. It is an incredibly invasive strategy since the brand enters into a relationship with the consumer without its consent. Inbound marketing refers to…

What Is Tactical Marketing and Tips On How To Develop A Tactical Marketing Plan When it comes to hitting your business goals or objectives, you must consider strategy and tactics. Many people think that these synonyms mean the same thing but they are totally different when it comes to marketing.If…

Facebook is an ideal platform for social media marketing, as advertising with Facebook is faster, easier and more affordable compared to marketing with Google Ads. Facebook marketing is a must-to-have online digital marketing method for the businesses with an online presence, as the massive audience over 2.4 billion users…

Graphic Design is the soul of every digital marketing venture. This art form has made its unique space in a short period in the content-dominated marketing industry. Now, without a solid visual design strategy building an unshakeable brand and influencing customers seems impossible. Not many people were aware of…

Personalized content is the key to attract customers. The more you target specific people with specific interests, the more your business benefits. Your products and services cater to specific people, not to everyone. Your brand can’t appeal to everyone. It appeals to people who need, appreciate, and want what your…

Digital Marketing Plays a vital role in growing Small businesses. Companies need to increase their sales, revenue, and overall growth, and digital marketing is an art to convert your audience into customers and generate extra income by selling their products or services. Whether you are a big enterprise company…

Marketing is one of the most important aspects of any business. This is especially important if you’re in the business of real estate. Unless you’re able to continuously find new leads (and convert those leads into paying customers) then your business will simply fail. You can be the best…