Digital Marketing - Page 3

If you’re looking to get ahead in the world of SEO, learning how to use the Google Ads Keyword Planner is essential. This tool can provide invaluable insights into which keywords are performing the best and offer powerful ideas on how to optimize your content. You want to produce quality content? You want your website to have a good ranking? Then, you have to find the right keywords. And that’s good news because it’s exactly what Google Ads Keyword planner is made for. In this article, we’ll take a look at the basics of using the Google Ads Keyword Planner and how it can be used to boost your SEO performance. Google Keyword Planner allows you to find the best keywords for your web content. This tool is a powerful ally for your SEO strategy. With GKP, you can get the search volume for a specific keyword. The Google Keyword…

Google Guaranteed is a program by Google that verifies the reputation and background of local businesses in order to provide assurance to customers that they are doing business with a trustworthy company. You want an increased visibility on Google? You want to reassure your potential customers? Then you have to…

Google Ads can be a great way to promote products and services to potential customers, but becoming a Google Ads specialist isn’t as easy as it sounds. It takes skill, knowledge, and practice to become an expert in Google Ads. But don’t panic, Debugbar is there for you! In this…

Inbound marketing is a digital strategy that aims to attract customers through quality content and interaction rather than through traditional methods like advertising. Want to promote your company to prospects (or leads) interested in your services or products? Want to build long-term relationships with your customers in an efficient and…

Developed by Google, Google My Business is a free tool for businesses to interact with their customers and communicate about their location, opening hours, products and services, news and much more. Google My Business also allows businesses to understand their marketing performance and improve their web presence. This web application…

Far from being useless, the slug is found in the URL address of a web page. It includes: only lowercase characters; no accented characters; no special characters except ”_” and ”-”; no space. If, like me, the web page slug has piqued your curiosity, let’s see what it represents. But…

Today, the majority of companies’ marketing strategies are developed on digital channels. To build a brand image and attract more customers, establishments use several referencing tools among which Google my business (GMB) now called Google Business Profile (GBP). This Google tool helps a business to improve its online visibility. To…

Are you still staring at your screen in a bit of a daze and asking yourself the all-important question: What’s going to happen in content making in 2022? What should you do and what should stay away from? Content Trends of 2022 Photo by Firmbee.com on Unsplash – https://unsplash.com/photos/gcsNOsPEXfs There…

When you’re wandering around the forums, you’ll always come across people who ask some questions that could be easily answered by doing a quick Google search. In this case, you can answer with “LMGTFY”, which is short for “Let Me Google That For You”. This response, usually given in a…

The Google Lead Form Extension allows you to place a form directly in an ad to collect data from your leads. Interested in this extension? Want to know how it works? Then this guide will surely interest you. The Lead Form extension is free and easy to use.To set up…

Google Local Services Ads are a great way to locally promote your business. With these ads, you can highlight key information about your business to encourage users to choose your location. Want to be visible to potential customers who are near you? Want to get the Google certification badge? Then…

Google Ads certification is a way to prove that you have the skills and knowledge to create and optimize campaigns for the Google search network. Heard about Google Adwords certification? Want to know how to become Google Ads Certified? We explain it all in this article! The Google Ads certification…

Artificial intelligence is becoming more and more important in web writing. So it’s really important to start paying attention to it. However, it can be difficult to find the right AI tool. And even more difficult to find some good learning to manage and handle it properly. But that was…

It’s no secret that having a custom thumbnail for your YouTube videos can help you get more views. But what about YouTube Shorts? Do they need custom thumbnails as well? In this article, we’ll answer all those questions and more. So let’s go and learn everything you need to know…

Google Shopping is a Google Ads program that allows businesses to put their products on sale in Google search results. By using Google Shopping, your products can appear in front of the right people at the right time. This means you don’t waste money on ads that don’t perform well.

Google Shopping is a great way to reach potential customers who are already searching for the products you offer. However, ranking high in Google Shopping can be difficult, especially if you don’t know what you’re doing… Want to increase your sales on Google Shopping? Want your products to be better…

Google Performance Max (former Smart Shopping) is a new type of goal-based campaign that allows performance advertisers to access all of their Google Ads inventory from a single campaign. They’re designed to complement your keyword-based Search campaigns and help you find more converting customers across all of Google’s channels. Want…

As you probably know, Google is the biggest search engine in the world. And Google Shopping is a feature within Google that allows users to find and compare products. Have an ecommerce business? Want to increase your sales? So, you should seriously consider using Google Shopping. In this guide, we’ll…

When you want to find out how much something costs or where you can buy it, chances are you turn to Google. The same goes for when people want to do some online shopping. So, as an online seller, you have to use Google Shopping as one of your…

It’s no secret that making money on YouTube can be a challenge. For most creators, the goal is to earn enough money to cover their costs and maybe make a little extra. But there are ways to make more cash on YouTube, if you know what you’re doing. You want…

How long are YouTube shorts? YouTube shorts can be 15 to 60 seconds long. This short form is exactly the same as tiktok or instagram videos and allows the users to switch from a video to another. This short duration is perfect for those who want to consume content quickly…

Disclaimer : Tachiyomi is a free and open source manga reader. It’s considered illegal in Japan and many country to read manga online because publishers lose money when people don’t buy their physical books. Tachiyomi has been downloaded over a million times from the Google Play Store, and it’s popular…

YouTube Shorts are short, creative videos that are up to 60 seconds long. Surprisingly, while YouTube for iPhone and Android have a dedicated tab for Shorts, there is no such tab on the iPad app. This leaves interested users unable to watch Shorts on their iPads. But don’t panic, there’s…

Google has announced the launch of Looker, a new business intelligence tool that will replace Data Studio. With this tool Google is ushering in a new era in business intelligence, making it easier than ever for companies to understand data and make better decisions. This initiative marks Google’s intention to…

Google Cloud has renamed its Data Studio tool to “Looker Studio”. This change comes as a result of a desire to unify all of the American giant’s data analysis programs and places Looker at the forefront. With this change, Google continues its plan to make AI more accessible to businesses.

TikTok is a social network that allows its users to share short videos of themselves. Some of these videos can be very interesting for you. So much so that you may want to share them with your followers… You want to give visibility to some tiktokers who deserve to be…

Effective retention-marketing is particularly relevant today: with its help, businesses can increase conversion rates without the cost of attracting additional traffic and using marketing channels that have left the market. The marketers at https://essaysadvisor.com/write-my-essays-me-review/ shared workable techniques to retain customers and increase repeat sales. What is retention-marketing? Retention-marketing is…

Your Google my business page (now Google Business Profile) is a showcase that contributes to the good reputation of your company. It is therefore necessary to optimize it in order to improve your online presence. To do this, it is recommended to fill in your GMB profile…

Email is a key element of business communication. It allows you to directly reach your target and develop a successful marketing strategy. But if you don’t know the recipient’s email address it can be complicated… Fortunately, there are solutions. Looking for someone’s email? You want to get a list of…

For the good visibility of your company, it is necessary to optimize your online presence. This can be done through several means such as the use of Google free tools and natural referencing. It must be said that for some time, the algorithms of search engines have not stopped evolving.

Google Business Profile (formerly Google My Business) is a very useful tool to manage the online presence of your company. But for more efficiency it can be interesting to link your Google My business account with your website. Don’t worry, thanks to the extensions it’s a piece…

Google My Business is a tool that helps you to improve the visibility and online reputation of your company. Setting up a GMB listing for your establishment optimizes your local SEO. For a variety of reasons – multiple negative reviews that can’t be removed, changes to your account that have…

You have just bought a business and you want to create a Google Business profile listing to improve its local referencing. But, when you create your business listing, you notice that it already has an owner. It may be the previous manager of the business that was transferred to you…

According to SEO Expert Brad, 46% of Google searches are for a local business.Location-based search is becoming more and more important and the trend is not going to stop.The online visibility of a local business now goes through Google Business profile (formerly Google My Business). This free local referencing service…

Creating a good, readable, and rich in facts essay has never been an easy task. Moreover, your academic assignment might turn out to be a true challenge if you need to write on marketing topics. So, what should you do if you need to compose an essay on the functioning…

Alt+Tab is a keyboard shortcut allowing to switch between all the open windows in Microsoft Windows, Mac OS and other OS (operating systems). You can use this shortcut by pressing the ALT key and the TAB key at the same time (press the ALT key first). Also read :…

You are here because you have heard of a web analytics tool called Matomo Analytics. Maybe you’re looking for an alternative to Google Analytics, the most used solution in the world, currently under attack by the RGPD (General Data Protection Regulation). Let’s discover together this solution: its history, for what,…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

Digital Marketing is the best way for every marketer to grow its business and services. Any marketing purpose that uses the internet or electronic device is Digital Marketing. Content marketing, Email marketing, social media marketing, online marketing, and search engine marketing are all connected to Digital Marketing. There are many…

If you are here, you have just encountered a error code 410. Http 410 response code definition The Http Status 410 Gone (HTTP = HyperText Transfer Protocol) is one of the client status codes (the 4xx series) indicating that access to the requested page or resource is no longer available…

In the world of web browsers, Internet users are familiar with the four main ones: Google Chrome, which dominates the market, followed by Mozilla Firefox, Apple’s Safari, and the former leader Microsoft, which, with Internet Explorer and its replacement Edge, continues to lose users day after day. We can also…

Integrated Marketing Communications, commonly referred to as IMC in the most simplistic words, can be defined as “The marketing approach focused on ensuring every communication or message a brand conveys to the target audience is connected and coherent”. This way, all marketing communications , via traditional media to the…

Digital marketing, also generally referred to as online or internet marketing, is an umbrella term that encompasses every strategy that brands use to promote themselves in the digital world. The landscape of digital marketing has unfolded greatly in the past decade, and now there is a broad spectrum of strategies…

Humans have been involved in marketing and advertising activities since ancient times. It is believed that attracting people via persuasive communication to sell merchandise or to present goods in a particular way to garner people’s attention is one of the oldest marketing techniques humans used. Still, in ancient times it…

More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is starting to saturate…

For a long time the duel between (Internet Explorer then) Microsoft Edge vs. Chrome was unequal and largely in favour of Google Chrome. However, since the release of Microsoft Edge Chromium, the card has been redistributed and the match between these two browsers became really serious. You like Chrome and…

A marketing plan is a comprehensive guide and mostly a part of an overall business plan. Companies create and follow an actionable marketing plan containing strategies that the corporation will use over a certain period. A marketing plan maps out a distinct strategy for every marketing team to achieve collective…

Google Chrome and Mozilla Firefox are, without any contest, the two most used web browsers in the world. When it comes the time to choose between one and the other, the duel is quite tight. If Google is very convenient, Firefox cares about your privacy so your choice will depend…

In 2021 Digital Marketing is essential to succeed but it is complex. a lot more than just publishing content and social media advertising. There is a comprehensive thought process behind it and steps that marketers follow to guarantee that all your digital marketing efforts are fruitful. Before digging deep into…

Your browser is the software that allows you to go on the internet. On an Android mobile phone, we generally find Google Chrome basicly set, but it exists many more than that. You have an Android mobile phone and want to know which is the best browser app? Do you…

The first thing that pops up in most people’s minds when they hear the word online marketing is highly possible that it is another fancy word for digital marketing, but this isn’t wholly correct nor false. Digital marketing is an umbrella term that encapsulates a wide range of efforts, and…

Facebook provides tools for developers to improve their websites and applications. One of the most popular free tools they offered is the Open Graph Facebook share debugger, or Open Graph Tags debugger, og tags debugger or even Facebook Share Debugger, because it is used to analyze and view all the…

“Either write something worth reading or do something worth writing, “ said Benjamin Franklin.This inspiring quote applies to your personal life as much as it applies to your business. Including articles and blogs in your marketing strategy can help your website traffic, boost sales, and simply raise brand awareness.Using writing…

Marketing refers to all actions a business undertakes to promote its product or services by grabbing its target customer’s attention. These actions include advertising, distribution methods, product development, market research, public relations customer support, and many other actions. Marketing takes place at all levels of sales in an organization. Marketing…

It’s not a secret that online shopping has risen. It’s becoming a trend that overshadows traditional stores. Consumers choose the comfort of buying from their sofa, in just a few clicks. It’s easy and fast, sometimes even cheaper. It’s an opportunity for both users and businesses.To take full advantage of…

A successful marketing strategy includes a specific plan and a detailed execution. While creativity is key, understanding the basics of communications is essential. The targeting positioning tactic means that your business is covering all its bases. This digital plan allows your brand to get the most out of its social…

Wondering how you can create your marketing goals and attain them? When it comes to goal setting, many people get confused and don’t know how or where to start. You might have big brilliant decisions to make like product development, increasing brand awareness, product marketing, introducing your product to…

Are you looking for small business marketing ideas to help you market your business at a low cost? It doesn’t matter if you are starting up your small business or it has been in existence for a decade; finding potent marketing strategies is significant. There are multiple marketing tactics that…

With the development and innovation in marketing strategies, marketers need to learn about a new set of terminology. The two most recent definitions most likely to be thrown at you in the commerce world are multichannel marketing and omnichannel marketing. Definition of Omnichannel You must be wondering what does omnichannel…

SEO is the art of ranking your content on search engines, and marketing is the art of market your product, yourself, or Brand. Market your product, yourself, or Brand with the help of SEO is the simple term of SEO marketing. Seo is the most crucial factor in Digital marketing.

Facebook has 2.70 billions active users who log into the social network every month. It was born to connect with old friends and to find new ones and it has evolved to a lot more. This platform is a great tool for brands. Thanks to the business pages, you can…

Have you ever wondered how many advertisements do you see in a single day? On average, a person sees up to 5000 advertisements in a day. The figure covers all kinds of ads, the ones you see on the TV, billboards, or the ones you encounter online. Modern-day marketers divide…

Multichannel marketing is all about the customer’s choices. In multichannel marketing, a business allows the customer to choose their preferred channel for their purchases, whenever and wherever they want to. In B2B marketing, multichannel marketing uses direct and indirect marketing communications to increase interest in a brand and what that…

What is local online marketing? Local online marketing is about optimizing your online marketing campaigns to raise awareness about your brand, products or services among the people in localized regions. Another purpose of the local online marketing business is to drive traffic to their website, consisting of the relevant people…

Content marketing is one of the strategic marketing approaches used by businesses to create and distribute value through consistent and compelling content. This strategy will help them retain their target audience and attract more customers, followed by improved profit. A well-planned content marketing strategy will help a business or a…

If you are into digital marketing or web marketing, you must have heard about marketing persona. Marketing Persona will help you create your marketing strategy based on specific customer demographics, locations, and other factors. Marketing personas are very helpful for digital marketing, social media marketing, and inbound marketing. What is…

When you market yourself, your brand, or products on Social media platform is called social media marketing. Social Media Marketing is not just posting images on Instagram, Facebook, and other social platforms. Social marketing is way more than just posting on social platforms. Selling your product through social media, resolving…

Digital Marketing can be split into various types, with an end goal of every kind is to drive traffic, engage online users, boost sales, and build trust. Content marketing is one of the primary seven types of digital marketing, and it is one of the best ways to connect and…

Traditional marketing is an old school concept, and more than 95% of marketers are moving towards content marketing. It’s a wrong question, how important is content marketing for small businesses. Every type of business needs content marketing in 2021. Whether you are a big company or a small business, Content…

Is social media the best marketing tool? Every business has the ultimate objective to imprint their brand name in customers’ minds in a compelling way. If your business has an online presence, social media is probably the best marketing tool for you. With the availability of many online social media…

Marketers use digital marketing worldwide to establish an online presence for their brands on the internet through various digital channels. These digital channels may include Search Engine Optimization (SEO), Social media marketing, Marketing with PPC, Content marketing, Email marketing, Affiliate marketing, mobile marketing, and so on. Using online channels…

If you are looking for an answer to the question “What is social media marketing?” this article is for you. It promotes various brands, people, products, or digital services using popular social networking sites such as YouTube, Facebook, Instagram, or Twitter. Whether you’d like to create a business or…

Geographic segmentation is a popular marketing strategy commonly used by business owners and marketers to group and serve their customers based on their location and preferences. Small businesses with a broad demographic customer base use mostly geographic segmentation. There are several types of marketing segmentation apart from geographical segmentation. Before…

Outbound marketing consists of going to pick up the consumer through marketing and commercial actions to pick him up where he is. It is called “push marketing”. It is an incredibly invasive strategy since the brand enters into a relationship with the consumer without its consent. Inbound marketing refers to…

Digital Marketing, the ultimate formula for success in the contemporary business world, is the talk of the town for infinite reasons but did you know that approximately 25% of small businesses are not involved in any sort of digital marketing, and two-third of SMEs don’t even have a website? If…

What Is Tactical Marketing and Tips On How To Develop A Tactical Marketing Plan When it comes to hitting your business goals or objectives, you must consider strategy and tactics. Many people think that these synonyms mean the same thing but they are totally different when it comes to marketing.If…

What is influencer marketing? Influencer marketing collaborates with social media marketing to reach your target audience through an influencer to present your brand with authenticity. Influencer marketing can be teamed up with social media marketing or content marketing to bruit your brand message to people. An influencer is a buzz…

Facebook is an ideal platform for social media marketing, as advertising with Facebook is faster, easier and more affordable compared to marketing with Google Ads. Facebook marketing is a must-to-have online digital marketing method for the businesses with an online presence, as the massive audience over 2.4 billion users…

Graphic Design is the soul of every digital marketing venture. This art form has made its unique space in a short period in the content-dominated marketing industry. Now, without a solid visual design strategy building an unshakeable brand and influencing customers seems impossible. Not many people were aware of…

The evolution of the Internet and technological progress caused a seismic shift in the ways businesses function. Marketing being an essential component of a modern-day business, was also heavily influenced by it, which led to creating a new marketing world known as “Digital Marketing.” Digital Marketing, in the most simplistic…

The online world has eclipsed newspapers, magazines, and TV channels. Social media networks and digital advertising have turned on their signal lights, surpassing on the right and speeding away. The future communications jobs are in the media and in marketing management and production, where creativity meets strategy. Content creation for…

Personalized content is the key to attract customers. The more you target specific people with specific interests, the more your business benefits. Your products and services cater to specific people, not to everyone. Your brand can’t appeal to everyone. It appeals to people who need, appreciate, and want what your…

Digital Marketing Plays a vital role in growing Small businesses. Companies need to increase their sales, revenue, and overall growth, and digital marketing is an art to convert your audience into customers and generate extra income by selling their products or services. Whether you are a big enterprise company…

Marketing is one of the most important aspects of any business. This is especially important if you’re in the business of real estate. Unless you’re able to continuously find new leads (and convert those leads into paying customers) then your business will simply fail. You can be the best…

Marketing is your friend, not your foe. Its meaning evolved with the evolution of the Internet and when social media took over our lives, hours, and interests, having a marketing plan became crucial to any sale’s plan. Still, with all the accounts with billions of followers, with perfectly edited images,…

Are you trying to find the best lead generation tools that will skyrocket your sales? No matter the size of your business or the niche you’re in, you have to find lead generation softwares that boost your sales regularly. Lead generation is a significant part of digital marketing. If you…

What is influencer marketing and how does it work? Influencer marketing focuses on positioning a brand in the mind of the target consumer by sharing the brand story with the help of an influencer. The influencer is committed to share and promote the brands in a way they reach the…

Video marketing becomes an important part of social media marketing and digital marketing in 2020. Videos created a significant impact on each social media channel in terms of marketing strategy. A decade ago, no one cared much about videos. In 2020, videos are one of the best marketing tools…